"Issue Name","Issue Type","Issue Priority","URLs","% of Total","Description","How To Fix","Help URL" "URL: GA Tracking Parameters","Warning","Low","8","0.090","URLs that contain Google Analytics tracking parameters. In addition to creating duplicate pages that must be crawled, using tracking parameters on links internally can overwrite the original session data. utm= parameters strip the original source of traffic and starts a new session with the specified attributes. _ga= and _gl= parameters are used for cross-domain linking and identify a specific user, including this on links prevents a unique user ID from being assigned.","Remove the tracking parameters from links. Event Tracking is recommended in place of utm parameters for tracking additional interactions on a page such as downloads, link clicks, form submissions, and video plays.","" "JavaScript: Canonical Mismatch","Issue","High","4","0.090","Pages that contain a different canonical link in the raw HTML to the rendered HTML after JavaScript execution. Google can process canonicals in the rendered HTML after JavaScript has been processed, however conflicting rel=""canonical"" link tags may lead to unexpected results.","Ensure the correct canonical is in the raw HTML and rendered HTML to avoid conflicting signals to search engines.","" "Security: Missing X-Frame-Options Header","Warning","Low","4554","51.600","URLs missing an X-Frame-Options response header with a 'DENY' or 'SAMEORIGIN' value. This instructs the browser not to render a page within a frame, iframe, embed or object. This helps avoid 'clickjacking' attacks, where your content is displayed on another web page that is controlled by an attacker.","To minimise security issues, the X-Frame-Options response header should be supplied with a 'DENY' or 'SAMEORIGIN' value.","" "Response Codes: Internal Client Error (4xx)","Issue","High","153","1.440","Internal URLs with a client-side error. This indicates a problem occurred with the URL request and can include responses such as 400 bad request, 403 Forbidden, 404 Page Not Found, 410 Removed, 429 Too Many Requests and more. A 404 'Page Not Found' is the most common, and often referred to as a broken link. View URLs that link to errors using the lower 'inlinks' tab and export them in bulk via 'Bulk Export > Response Codes > Internal > Client Error (4xx) inlinks'.","All links on a website should ideally resolve to 200 'OK' URLs. Errors such as a 404 or 410 should be updated to their correct locations, removed and redirected where appropriate. A 403 forbidden error occurs when a web server denies access to the SEO Spider's request and can often be resolved by switching the user-agent to Chrome via 'Config > User-Agent' and crawling again.","" "Content: Low Content Pages","Opportunity","Medium","281","6.370","Pages with a word count that is below the default 200 words. The word count is based upon the content area settings used in the analysis which can be configured via 'Config > Content > Area'. There isn't a minimum word count for pages in reality, but the search engines do require descriptive text to understand the purpose of a page. This filter should only be used as a rough guide to help identify pages that might be improved by adding more descriptive content in the context of the website and page's purpose. Some websites, such as ecommerce, will naturally have lower word counts, which can be acceptable if a products details can be communicated efficiently.","Consider including additional descriptive content to help the user and search engines better understand the page.","" "Meta Description: Over 155 Characters","Opportunity","Low","874","19.800","Pages which have meta descriptions over the configured limit. Characters over this limit might be truncated in Google's search results.","Write concise meta descriptions to ensure important words are not truncated in the search results, and not visible to users.","" "JavaScript: Meta Description Updated by JavaScript","Warning","Medium","4","0.090","Pages that have meta descriptions that are modified by JavaScript. This means the meta description in the raw HTML is different to the meta description in the rendered HTML.","While Google is able to render pages and see client-side only content, consider including important content server side in the raw HTML.","" "Structured Data: Rich Result Validation Warnings","Opportunity","Low","2556","57.910","URLs that contain Google rich result feature validation warnings. These will always be for 'recommended properties', rather than required properties. Recommended properties can be included to add more information about content which could provide a better user experience, but they do not disqualify you from being eligible for rich snippets.","Consider warnings as 'opportunities' to improve the data provided to search engines and users to potentially enhance special search result features in Google. Review the 'Structured Data Details' tab for more information on specific warnings and refer to Google rich result feature docs where necessary. Export unique validation errors using 'Reports > Structured Data > Validation Errors & Warnings Summary'.","" "Page Titles: Same as H1","Opportunity","Low","3898","88.310","Page titles which match the h1 on the page exactly. This is not necessarily an issue, but may point to a potential opportunity to target alternative keywords, synonyms, or related key phrases.","This is not necessarily an issue, but may point to a potential opportunity to target alternative keywords, synonyms, or related key phrases.","" "Links: Pages With High External Outlinks","Warning","Low","4414","100.000","Pages that have a high number of followed external outlinks on them based upon the 'High External Outlinks' preferences under 'Config > Spider > Preferences'. External outlinks are hyperlinks to another subdomain or domain (depending on your configuration). This might be completely valid, such as linking to another part of the same root domain, or linking to other useful websites. External followed outlinks can be seen in the 'Outlinks' tab, with the 'All Link Types' filter set to 'Hyperlinks' where the 'Follow' column is 'True'.","Review followed external outlinks to ensure they are to credible, trusted and relevant websites that are useful to your users.","" "Response Codes: External No Response","Warning","Low","392","3.680","External URLs with no response returned from the server. Usually due to a malformed URL, connection timeout, connection error, or connection refused. View URLs that link to no responses using the lower 'inlinks' tab and export them in bulk via 'Bulk Export > Response Codes > External > No Response inlinks'.","Malformed URLs should be updated to the correct location and other connection issues can often be resolved by using different user-agents ('Config > User-Agent'), adjusting the crawl speed ('Config > Speed') or disabling firewalls & proxies. If they can be viewed in a browser, then it's often not an issue.","" "H2: Over 70 Characters","Opportunity","Low","745","16.880","Pages which have