"Issue Name","Issue Type","Issue Priority","URLs","% of Total","Description","How To Fix","Help URL"
"Meta Description: Over 985 Pixels","Opportunity","Low","760","17.330","Pages which have meta descriptions over Google's estimated pixel length limit for snippets. Google snippet length is actually based upon pixels limits, rather than a character length. The SEO Spider tries to match the latest pixel truncation points in the SERPs, but it is an approximation and Google adjusts them frequently.","Write concise meta descriptions to ensure important words are not truncated in the search results, and not visible to users.",""
"JavaScript: Contains JavaScript Links","Warning","Medium","290","6.610","Pages that contain hyperlinks that are only discovered in the rendered HTML after JavaScript execution. These hyperlinks are not in the raw HTML.","While Google is able to render pages and see client-side only links, consider including important links server side in the raw HTML.",""
"H1: Over 70 Characters","Opportunity","Low","62","1.410","Pages which have
s over the configured length. There is no hard limit for characters in an , however they should be clear and concise for users and long headings might be less helpful","Write concise s for users, including target keywords where natural for users - without keyword stuffing.",""
"Meta Description: Below 400 Pixels","Opportunity","Low","132","3.010","Pages which have meta descriptions much shorter than Google's estimated pixel length limit. This isn't necessarily an issue, but it does indicate there might be room to communicate benefits, USPs or call to actions.","Consider updating the meta description to take advantage of the space left to include additional benefits, USPs or call to actions to improve click through rates (CTR).",""
"H2: Over 70 Characters","Opportunity","Low","728","16.600","Pages which have s over the configured limit. There is no hard limit for characters in an , however they should be clear and concise for users and long headings might be less helpful","Write concise s for users, including target keywords where natural for users - without keyword stuffing.",""
"JavaScript: H1 Only in Rendered HTML","Warning","Medium","282","6.430","Pages that contain an h1 only in the rendered HTML after JavaScript execution. This means a search engine must render the page to see it.","While Google is able to render pages and see client-side only content, consider including important content server side in the raw HTML.",""
"Response Codes: Internal Blocked Resource","Warning","High","4035","38.360","Internal resources (such as images, JavaScript and CSS) that are blocked from rendering by robots.txt or an error. This filter will only populate when JavaScript rendering is enabled (blocked resources will appear under 'Blocked by Robots.txt' in default 'text only' crawl mode). This can be an issue as the search engines might not be able to access critical resources to be able to render pages accurately. Blocked resources can be viewed by URL in the 'Rendered Page' tab, and any pages with blocked resources can be viewed under 'JavaScript > Pages with Blocked Resources'.","Update the robots.txt and resolve any errors to allow all critical resources to be crawled and used for rendering of website content.",""
"Security: Missing X-Content-Type-Options Header","Warning","Low","4513","51.940","URLs that are missing the 'X-Content-Type-Options' response header with a 'nosniff' value. In the absence of a MIME type, browsers may 'sniff' to guess the content type to interpret it correctly for users. However, this can be exploited by attackers who can try and load malicious code, such as JavaScript via an image they have compromised.","To minimise security issues, the X-Content-Type-Options response header should be supplied and set to 'nosniff'. This instructs browsers to rely only on the Content-Type header and block anything that does not match accurately. This also means the content-type set needs to be accurate.",""
"H2: Missing","Warning","Low","17","0.390","Pages which have a missing , the content is empty or has a whitespace. The heading is often used to describe sections or topics within a document. They act as signposts for the user, and can help search engines understand the page.","Consider using logical and descriptive s on important pages that help the user and search engines better understand the page.",""
"URL: Parameters","Warning","Low","9","0.100","URLs that include parameters such as '?' or '&'. This isn't an issue for Google or other search engines to crawl unless at significant scale, but it's recommended to limit the number of parameters in a URL which can be complicated for users, and can be a sign of low value-add URLs.","Where possible use a static URL structure without parameters for key indexable URLs. However, changing URLs is a big decision, and often it's not worth changing them for SEO purposes alone. If URLs are changed, then appropriate 301 redirects must be implemented.",""
"Content: Low Content Pages","Opportunity","Medium","293","6.680","Pages with a word count that is below the default 200 words. The word count is based upon the content area settings used in the analysis which can be configured via 'Config > Content > Area'. There isn't a minimum word count for pages in reality, but the search engines do require descriptive text to understand the purpose of a page. This filter should only be used as a rough guide to help identify pages that might be improved by adding more descriptive content in the context of the website and page's purpose. Some websites, such as ecommerce, will naturally have lower word counts, which can be acceptable if a products details can be communicated efficiently.","Consider including additional descriptive content to help the user and search engines better understand the page.",""
"Response Codes: Internal Client Error (4xx)","Issue","High","63","0.600","Internal URLs with a client-side error. This indicates a problem occurred with the URL request and can include responses such as 400 bad request, 403 Forbidden, 404 Page Not Found, 410 Removed, 429 Too Many Requests and more. A 404 'Page Not Found' is the most common, and often referred to as a broken link. View URLs that link to errors using the lower 'inlinks' tab and export them in bulk via 'Bulk Export > Response Codes > Internal > Client Error (4xx) inlinks'.","All links on a website should ideally resolve to 200 'OK' URLs. Errors such as a 404 or 410 should be updated to their correct locations, removed and redirected where appropriate. A 403 forbidden error occurs when a web server denies access to the SEO Spider's request and can often be resolved by switching the user-agent to Chrome via 'Config > User-Agent' and crawling again.",""
"Security: Protocol-Relative Resource Links","Warning","Low","4385","50.470","URLs that load resources such as images, JavaScript and CSS using protocol-relative links. A protocol-relative link is simply a link to a URL without specifying the scheme (for example, //screamingfrog.co.uk). It helps save developers time from having to specify the protocol and lets the browser determine it based upon the current connection to the resource. However, this technique is now an anti-pattern with HTTPS everywhere, and can expose some sites to 'man in the middle' compromises and performance issues","Update any resource links to be absolute links including the scheme (HTTPS) to avoid security and performance issues.",""
"Directives: Noindex","Warning","High","385","8.530","URLs containing a 'noindex' directive in either a robots meta tag or X-Robots-Tag in the HTTP header. This instructs the search engines not to index the page. The page will still be crawled (to see the directive), but it will then be dropped from the index.","URLs with a 'noindex' should be reviewed carefully to ensure they are correct and shouldn't be indexed. If these pages should be indexed, then the 'noindex' directive should be removed.",""
"URL: Uppercase","Warning","Low","7","0.080","URLs that have uppercase characters within them. URLs are case sensitive, so as best practice generally URLs should be lowercase, to avoid any potential mix ups and duplicate URLs.","Ideally lowercase characters should be used for URLs only. However, changing URLs is a big decision, and often it's not worth changing them for SEO purposes alone. If URLs are changed, then appropriate 301 redirects must be implemented.",""
"URL: GA Tracking Parameters","Warning","Low","6","0.070","URLs that contain Google Analytics tracking parameters. In addition to creating duplicate pages that must be crawled, using tracking parameters on links internally can overwrite the original session data. utm= parameters strip the original source of traffic and starts a new session with the specified attributes. _ga= and _gl= parameters are used for cross-domain linking and identify a specific user, including this on links prevents a unique user ID from being assigned.","Remove the tracking parameters from links. Event Tracking is recommended in place of utm parameters for tracking additional interactions on a page such as downloads, link clicks, form submissions, and video plays.",""
"Response Codes: Internal Blocked by Robots.txt","Warning","High","4037","38.370","Internal URLs blocked by the site's robots.txt. This means they cannot be crawled and is a critical issue if you want the page content to be crawled and indexed by search engines. View URLs that link to URLs blocked by robots.txt using the lower 'inlinks' tab and export them in bulk via 'Bulk Export > Response Codes > Internal > Blocked by Robots.txt inlinks'.","Review URLs to ensure they should be disallowed. If they are incorrectly disallowed, then the site's robots.txt should be updated to allow them to be crawled. Consider whether you should be linking internally to these URLs and remove links where appropriate.",""
"Page Titles: Same as H1","Opportunity","Low","3892","88.760","Page titles which match the h1 on the page exactly. This is not necessarily an issue, but may point to a potential opportunity to target alternative keywords, synonyms, or related key phrases.","This is not necessarily an issue, but may point to a potential opportunity to target alternative keywords, synonyms, or related key phrases.",""
"Canonicals: Canonicalised","Warning","High","17","0.390","Pages that have a canonical to a different URL. The URL is 'canonicalised' to another location. This means the search engines are being instructed to not index the page, and the indexing and linking properties should be consolidated to the URL in the canonical.","These URLs should be reviewed carefully to ensure the indexing and link signals are being consolidated to the correct URL. In a perfect world, a website wouldn't need to canonicalise any URLs as only canonical versions would be linked to internally on a website, but often they are required due to various circumstances outside of control, and to prevent duplicate content. Update internal links to canonical versions of URLs where possible.",""
"Meta Description: Missing","Opportunity","Low","11","0.250","Pages which have a missing meta description, the content is empty or has a whitespace. This is a missed opportunity to communicate the benefits of your product or service and influence click through rates for important URLs.","It's important to write unique and descriptive meta descriptions on key pages to communicate the purpose of the page to users, and entice them to click on your result over the competition. It can also mean Google use this description for snippets in the search results for some queries, rather than make up their own based upon the content of the page.",""
"JavaScript: Pages with Blocked Resources","Warning","High","4448","100.000","Pages with resources (such as images, JavaScript and CSS) that are blocked from rendering by robots.txt or an error. This filter will only populate when JavaScript rendering is enabled (blocked resources will appear under 'Blocked by Robots.txt' in default 'text only' crawl mode). This can be an issue as the search engines might not be able to access critical resources to be able to render pages accurately. Blocked resources can be viewed by URL in the 'Rendered Page' tab, or in bulk under 'Response Codes > Blocked Resource'.","Update the robots.txt and resolve any errors to allow all critical resources to be crawled and used for rendering of the websites content. Resources that are not critical (e.g. Google Maps embed) can be ignored.",""
"Page Titles: Over 60 Characters","Opportunity","Medium","433","9.870","Pages which have page titles that exceed the configured limit. Characters over this limit might be truncated in Google's search results and carry less weight in scoring.","Write concise page titles to ensure important words are not truncated in the search results, not visible to users and potentially weighted less in scoring.",""
"Links: Pages With High External Outlinks","Warning","Low","4385","100.000","Pages that have a high number of followed external outlinks on them based upon the 'High External Outlinks' preferences under 'Config > Spider > Preferences'. External outlinks are hyperlinks to another subdomain or domain (depending on your configuration). This might be completely valid, such as linking to another part of the same root domain, or linking to other useful websites. External followed outlinks can be seen in the 'Outlinks' tab, with the 'All Link Types' filter set to 'Hyperlinks' where the 'Follow' column is 'True'.","Review followed external outlinks to ensure they are to credible, trusted and relevant websites that are useful to your users.",""
"Links: Internal Outlinks With No Anchor Text","Opportunity","Low","4385","100.000","Pages that have internal links without anchor text or images that are hyperlinked without alt text. Anchor text is the visible text and words used in hyperlinks that provide users and search engines context about the content of the target page. Internal outlinks without anchor text can be seen in the 'Outlinks' tab, with the 'All Link Types' filter set to 'Hyperlinks', where the 'Anchor Text' column is blank, or if an image, the 'Alt Text' column is also blank. Export in bulk via 'Bulk Export > Links > Internal Outlinks With No Anchor Text'.","Review the missing anchor text outlinks and where appropriate include useful and descriptive anchor text to help users and search engines.",""
"Links: Internal Nofollow Outlinks","Warning","Low","5","0.110","Pages that use rel=""nofollow"" on internal outlinks. Links with nofollow link attributes will generally not be followed by search engines. Remember that the linked pages may be found through other means, such as other followed links, or XML Sitemaps etc. Nofollow outlinks can be seen in the 'Outlinks' tab with the 'All Link Types' filter set to 'Hyperlinks', where the 'Follow' column is 'False'. Export in bulk via 'Bulk Export > Links > Internal Nofollow Outlinks'.","Review the use of rel=""nofollow"" on internal links. These might be valid to URLs that ideally wouldn't be crawled, or they could be by mistake. Remove the nofollow link attribute to important URLs you wish to be crawled, indexed and receive PageRank.",""
"H2: Multiple","Warning","Low","116","2.650","Pages which have multiple s. This is not an issue as HTML standards allow multiple 's when used in a logical hierarchical heading structure. However, this filter can help you quickly scan to review if they are used appropriately.","Ensure s are used in a logical hierarchical heading structure, and update where appropriate utilising the full heading rank between (h3 - h6) for additional headings.",""
"Response Codes: Internal Redirection (3xx)","Warning","Low","76","0.720","Internal URLs which redirect to another URL. These will include server-side redirects, such as 301 or 302 redirects (and more). View URLs that link to redirects using the lower 'inlinks' tab and export them in bulk via 'Bulk Export > Response Codes > Internal > Redirection (3xx) inlinks'.","Ideally all internal links would be to canonical resolving URLs, and avoid linking to URLs that redirect. This reduces latency of redirect hops for users, and enhanced efficiency for search engines.",""
"Response Codes: External Blocked Resource","Warning","Medium","19","0.180","External resources (such as images, JavaScript and CSS) that are blocked from rendering by robots.txt or an error. This filter will only populate when JavaScript rendering is enabled (blocked resources will appear under 'Blocked by Robots.txt' in default 'text only' crawl mode). This can be an issue as the search engines might not be able to access critical resources to be able to render pages accurately. Blocked resources can be viewed by URL in the 'Rendered Page' tab, and any pages with blocked resources can be viewed under 'JavaScript > Pages with Blocked Resources'.","If critical to your content, update the external subdomains robots.txt and resolve any errors to allow resources to be crawled and used for rendering of the websites content.",""
"JavaScript: Meta Description Updated by JavaScript","Warning","Medium","1","0.020","Pages that have meta descriptions that are modified by JavaScript. This means the meta description in the raw HTML is different to the meta description in the rendered HTML.","While Google is able to render pages and see client-side only content, consider including important content server side in the raw HTML.",""
"JavaScript: Canonical Mismatch","Issue","High","1","0.020","Pages that contain a different canonical link in the raw HTML to the rendered HTML after JavaScript execution. Google can process canonicals in the rendered HTML after JavaScript has been processed, however conflicting rel=""canonical"" link tags may lead to unexpected results.","Ensure the correct canonical is in the raw HTML and rendered HTML to avoid conflicting signals to search engines.",""
"Canonicals: Non-Indexable Canonical","Issue","High","11","0.250","Pages with a canonical URL that is non-indexable. This will include canonicals which are blocked by robots.txt, no response, redirect (3XX), client error (4XX), server error (5XX), are 'noindex' or 'canonicalised' themselves. This means the search engines are being instructed to consolidate indexing and link signals to a non-indexable page, which often leads to them ignoring the canonical, but may also lead to unpredictability in indexing and ranking. Export pages, their canonicals and status codes via 'Reports > Canonicals > Non-Indexable Canonicals'.","Ensure canonical URLs are to accurate indexable pages to avoid them being ignored by search engines, and any potential indexing or ranking unpredictability.",""
"URL: Over 115 Characters","Opportunity","Low","360","4.140","URLs that are more than the configured length. This is generally not an issue, however research has shown that users prefer shorter, concise URL strings.","Where possible use logical and concise URLs for users and search engines. However, changing URLs is a big decision, and often it's not worth changing them for SEO purposes alone. If URLs are changed, then appropriate 301 redirects must be implemented.",""
"Response Codes: External Client Error (4xx)","Warning","Low","139","1.320","External URLs with a client-side error. This indicates a problem occurred with the URL request and can include responses such as 400 bad request, 403 Forbidden, 404 Page Not Found, 410 Removed, 429 Too Many Requests and more. A 404 'Page Not Found' is the most common, and often referred to as a broken link. View URLs that link to errors using the lower 'inlinks' tab and export them in bulk via 'Bulk Export > Response Codes > External > Client Error (4xx) inlinks'.","All links on a website should ideally resolve to 200 'OK' URLs. Errors such as 404 broken links should be updated so users are taken to the correct URL, or removed. A 403 forbidden error occurs when a web server denies access to the SEO Spider's request and can often be resolved by switching the user-agent to Chrome via 'Config > User-Agent'. If they can be viewed in a browser, then it's often not an issue.",""
"H1: Missing","Issue","Medium","51","1.160","Pages which have a missing , the content is empty or has a whitespace. The should describe the main title and purpose of the page and are considered to be one of the stronger on-page ranking signals.","Ensure important pages have concise, descriptive and unique headings to help users, and enable search engines to score and rank the page for relevant search queries.",""
"Security: Missing HSTS Header","Warning","Low","1","0.010","URLs that are missing the HSTS response header. The HTTP Strict-Transport-Security response header (HSTS) instructs browsers that it should only be accessed using HTTPS, rather than HTTP. If a website accepts a connection to HTTP, before being redirected to HTTPS, visitors will initially still communicate over HTTP. The HSTS header instructs the browser to never load over HTTP and to automatically convert all requests to HTTPS.","The HSTS header should be used across all pages to instruct the browser that it should always request pages via HTTPS, rather than HTTP.",""
"Security: Missing X-Frame-Options Header","Warning","Low","4513","51.940","URLs missing an X-Frame-Options response header with a 'DENY' or 'SAMEORIGIN' value. This instructs the browser not to render a page within a frame, iframe, embed or object. This helps avoid 'clickjacking' attacks, where your content is displayed on another web page that is controlled by an attacker.","To minimise security issues, the X-Frame-Options response header should be supplied with a 'DENY' or 'SAMEORIGIN' value.",""
"JavaScript: Contains JavaScript Content","Warning","Medium","4273","97.450","Pages that contain body text that's only discovered in the rendered HTML after JavaScript execution.","While Google is able to render pages and see client-side only content, consider including important content server side in the raw HTML.",""
"Page Titles: Below 30 Characters","Opportunity","Medium","614","14.000","Pages which have page titles under the configured limit. This isn't necessarily an issue, but it does indicate there might be room to target additional keywords or communicate your USPs.","Consider updating the page title to take advantage of the space left to include additional target keywords or USPs.",""
"H2: Duplicate","Opportunity","Low","19","0.430","Pages which have duplicate